MAAG Group is a global solutions provider with integrated and customizable pump, filtration, pelletizing, pulverizing, and recycling systems in process technology for polymer processing. Responsible for the international success are the distinguished products, which are developed and produced in the four fields of competence. Ueli Thuerig, President, explains the great importance of the product brands and the grouping together under the umbrella of the MAAG Group
With the new umbrella brand strategy as MAAG Group, we want to accelerate our perception in the market. But we also have well-known product brands. The brand names AUTOMATIK, ETTLINGER, GALA, MAAG, REDUCTION, and SCHEER provide a high degree of recognition and a high promise of quality. They are essential constants. Below the umbrella brand MAAG Group, we use the product brands in our fields of competence: Pump & Filtration Systems, Pelletizing Systems, Pulverizing Systems, and Recycling Systems. Thus, we provide the market with the security of what is trusted and known.
In the conception of the new brand and corporate strategy, it was important for us to continue using the names of the successful and renowned companies. Each of them has an impressive company history. Some of them date back to the end of the 19th and beginning of the 20th century. We wanted to uphold the values associated with it. After all, we are convinced that tradition and progress belong together. As a rule, long and successful company histories also guarantee the active development of tomorrow’s markets.