Over the past few years the Maag Pump Systems AG has grown and the service portfolio covers all stages of the value chain in polymer production and processing. Through the integration of the companies Automatik, Ettlinger Kunststoffmaschinen, Gala Industries, Maag Pump Systems, Reduction Engineering and Scheer, which are highly appreciated in their respective market segments, integrated process technologies for the polymer, chemical and petrochemical industries can be provided today. The integrated solutions are also interesting for the pharmaceutical and food industries.
In order to make this holistic orientation of the company more visible and to appear as a strong brand in the market, the brand and corporate strategy was realigned. Ueli Thuerig, President, explains the background and the expectations associated with this change.
With the new brand identity of the MAAG Group and the associated umbrella brand strategy, we will strengthen our awareness in the market. With the focused market orientation, we are concentrating on the requirements of the polymer, chemical and petrochemical industries as well as the growing needs of the pharmaceutical and food industries. The division of our comprehensive service portfolio into the four fields of competence Pump & Filtration Systems, Pelletizing Systems, Pulverizing Systems and Recycling Systems creates a clear structure. It gives us the opportunity to present the established product brands AUTOMATIK, ETTLINGER, GALA, MAAG, REDUCTION and SCHEER, which enjoy great confidence on the part of our customers in the respective market segments.
By integrating all product brands under the umbrella of the MAAG Group, we expect to achieve even greater innovative power for cutting-edge technology, even higher standards in our worldwide after-sales services and even better solutions for growing customer requirements in the production, processing and recycling of polymers. In the three words NEXT LEVEL SOLUTIONS, we express this high standard, which is reflected in sustainable and durable products, machines and systems. We are also concerned with the development of advanced solutions in the sense of a circular economy for polymers and the sustainability of the production and processing of modern plastics as innovative materials for a wide range of applications. We develop and produce integrated and customizable systems in process technology for the polymer, chemical, petrochemical, pharmaceutical and food industries. Ecological and social responsibility drive us to continuously increase the efficiency of new machines on the one hand and to develop recycling systems for the recycling of plastics on the other, based on our portfolio. 
The new umbrella brand for the areas of pumps, filtration, pelletizing, pulverization and recycling are united.
MAAG and ETTLINGER are the high-performance product brands in the field of competence for Pump & Filtration Systems.
GALA, SCHEER and AUTOMATIK are the central product brands in the field of competence for Pelletizing Systems.
REDUCTION is the outstanding product brand in the field of competence for Pulverizing Systems.
Today ETTLINGER represents the field of competence Recycling Systems.
MAAG and ETTLINGER are the high-performance product brands in the field of competence for Pump & Filtration Systems.
GALA, SCHEER and AUTOMATIK are the central product brands in the field of competence for Pelletizing Systems.
REDUCTION is the outstanding product brand in the field of competence for Pulverizing Systems.
Today ETTLINGER represents the field of competence Recycling Systems.
At the MAAG Group’s booth at K 2019 (Hall 9, Stand A04), we will be presenting our new brand and corporate strategy to a broad specialist audience for the first time. At the trade fair, customers will be able to experience the latest developments in the four fields of competence and gain an impression of the MAAG Group’s capabilities as a leading international partner for polymer manufacturers and processors.
